Permanent Wave Hair Permanent waving in hairdressing salons is relatively not as popular as it was 25 years ago in the boom of the hair perming period of wash and wear curly perms. The hair perm market has been largely overtaken by the hair colour market but there still lives a significant perming market. Major manufacturers have condensed their ranges but still have continued success with established names such as Zotos with Acclaim permanent waves and also Loreal who maintain the Dulcia and Tonica names even after re formulating them twice. The new Wella 'Wave It' and 'Curl It' perm products have replaced the now discontinued 'Soft and Lasting' and 'Perform Carnitin perms'. The Wella litre perm 'Formwell' has also given way to the individually packed 'Wella Curl It' and 'Wella Wave It' products. Zotos continue with our most popular 'Image Maker Alkali' and 'Image Maker Acid' perms, both individually boxed for the professional hair stylist to use in their modern hairdressing salon and available from Salon Sales Ltd. The Itely 'Proshape' range proves popular in the economical half litre bottles branded 'Waveself'. The Itely Waveself is in three strengths for resistant, normal and colour treated hair with the stop action for controlled development. Within the Pro Shape range is the 'Relaxare hair straightening system'. Itely relaxare neutraliser in litre bottles is used with the perming and straightening products.